hela88 Privacy Policy

1Who We Are

hela88 is an internationally operated online casino and sports betting platform serving players across Bangladesh. References to "hela88", "we", "us", or "our" in this Privacy Policy refer to the hela88 platform and its operating entity. Our contact email for all privacy-related enquiries is [email protected] (plain text — not a clickable link). We do not operate a physical office address that is published to the public.

2Legal Basis for Processing

hela88 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to create and manage your account, process deposits and withdrawals, and deliver gaming services you have requested.
• Legal obligation: Processing required to comply with applicable anti-money laundering (AML) obligations, age verification requirements, and fraud prevention duties.
• Legitimate interests: Processing undertaken to protect the security and integrity of the hela88 platform, prevent fraud, and improve our services — provided those interests are not overridden by your rights.
• Consent: Where we send optional marketing communications or use non-essential cookies, we do so only on the basis of your freely given consent, which you may withdraw at any time.

3How We Use Your Data

hela88 uses the personal data we collect for the following purposes:

• Creating, verifying, and managing your hela88 player account.
• Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer.
• Verifying your age and identity to comply with our 21+ policy and applicable regulations.
• Delivering customer support and resolving disputes or complaints.
• Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, and other prohibited conduct.
• Monitoring gaming activity to identify signs of problem gambling and to administer responsible gaming tools such as deposit limits and self-exclusion.
• Improving the hela88 platform through analysis of aggregated usage data.
• Sending transactional communications such as account confirmations, deposit receipts, withdrawal notifications, and security alerts.
• Sending promotional communications about bonuses and offers — only where you have consented to receive such communications and have not subsequently withdrawn that consent.

hela88 will not use your personal data for any purpose incompatible with those described above without first notifying you and, where required, obtaining your consent.

4Cookies and Tracking Technologies

hela88 uses cookies and similar tracking technologies to operate and improve the platform. The categories of cookies we use are as follows:

4.1 Essential Cookies

These cookies are strictly necessary for the hela88 platform to function. They enable core features such as user authentication, session management, and security controls. Essential cookies cannot be disabled without impairing the platform's basic operation.

4.2 Analytics Cookies

These cookies collect aggregated, anonymised information about how players use the hela88 platform — including which pages are visited most frequently, how long sessions last, and which game categories attract the most engagement. This data is used solely to improve the platform. Analytics cookies are only placed with your consent.

4.3 Preference Cookies

These cookies remember your platform settings, such as language preferences and display options, so that the hela88 experience is consistent across sessions.

You may manage your cookie preferences through your browser settings at any time. Please note that disabling essential cookies will affect your ability to use the hela88 platform.

5Data Sharing and Disclosure

hela88 does not sell, rent, or trade your personal data to any third party. We share your data only in the following limited circumstances:

• Payment processors: We share necessary transaction data with bKash, Nagad, Rocket, Upay, and our banking partners solely to process your deposits and withdrawals. These providers are contractually prohibited from using your data for any purpose other than facilitating your transaction.
• Game providers: When you launch a game provided by a third-party studio (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi), your user session identifier and wagering data may be shared with that provider to enable gameplay. Game providers are bound by their own privacy and data protection policies.
• Identity verification services: We may share identity and document data with third-party KYC (Know Your Customer) service providers to verify your age and identity. These providers process your data strictly for verification purposes.
• Legal and regulatory disclosure: We may disclose your data to law enforcement agencies, regulatory authorities, or other government bodies where required to do so by applicable law, court order, or to protect the rights and safety of hela88 or third parties.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of the hela88 business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer in advance.

In all cases where data is shared with third parties, hela88 takes reasonable steps to ensure that those parties maintain appropriate technical and organisational security measures to protect your information.

6Data Retention

hela88 retains your personal data for as long as your account remains active and for a period thereafter as required by our legal obligations and legitimate business interests. Specific retention periods are as follows:

• Account and identity data: Retained for the duration of your account and for a minimum of five (5) years after account closure, to comply with AML record-keeping obligations.
• Transaction data: Retained for a minimum of five (5) years from the date of each transaction.
• Support communications: Retained for two (2) years after the resolution of the relevant enquiry or dispute.
• Usage and technical data: Retained in aggregated, anonymised form indefinitely for platform analytics purposes. Raw identifiable usage logs are deleted after twelve (12) months.
• Marketing consent records: Retained for the duration of your consent and for one (1) year after withdrawal, as evidence of consent status.

After the applicable retention period expires, your data is securely deleted or irreversibly anonymised.

7Data Security

hela88 applies industry-standard technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include, but are not limited to:

• Bank-grade SSL/TLS encryption for all data transmitted between your device and the hela88 platform.
• Encryption of sensitive data fields (including identity document data and payment references) at rest.
• Role-based access controls that restrict internal access to personal data to authorised personnel only, on a need-to-know basis.
• Regular security audits and penetration testing of platform infrastructure.
• Automated fraud detection and anomaly monitoring systems that flag unusual account activity in real time.
• Secure, redundant data storage with regular backups to prevent data loss.

Despite these measures, no method of data transmission or storage is completely immune to risk. In the unlikely event of a data breach that affects your rights or freedoms, hela88 will notify affected players without undue delay in accordance with applicable obligations.

8International Data Transfers

hela88 is operated internationally and your personal data may be processed on servers located outside Bangladesh. Where data is transferred internationally, hela88 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection principles. This may include the use of standard contractual clauses or other recognised transfer mechanisms with our service providers.

9Children and Minors

The hela88 platform is strictly for adults aged 21 and above. We do not knowingly collect, process, or retain personal data belonging to persons under the age of 21. If we become aware that personal data has been submitted by a person under 21 years of age, that account will be immediately closed, the data will be deleted, and any funds in the account will be handled in accordance with our Terms & Conditions. If you believe a minor has registered on hela88, please contact us immediately at [email protected].

10Marketing Communications

Where you have consented to receive promotional communications from hela88, we may send you information about bonuses, game launches, cricket betting promotions, and seasonal offers (for example, around Eid, BPL season, or IPL tournaments). You may withdraw your consent to receive marketing communications at any time by contacting our support team. Withdrawing marketing consent does not affect your ability to continue using the hela88 platform or receiving essential transactional communications.

11Third-Party Links

The hela88 platform does not contain links to external third-party websites as part of its standard navigation. In the event that any third-party content or reference appears on the platform, hela88 is not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external service you interact with independently of hela88.

12Changes to This Privacy Policy

hela88 reserves the right to update or amend this Privacy Policy at any time. When we make material changes to this policy, we will update the effective date displayed at the top of this page and, where appropriate, notify active players via their registered email address. Continued use of the hela88 platform following publication of a revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically to stay informed of how we protect your data.

13Contact for Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which hela88 handles your personal data, please contact our support team. We aim to respond to all privacy-related enquiries within 10 business days. Contact email: [email protected] (plain text — not a clickable link). Bangladesh Standard Time (BST, UTC+6) applies to all response timeframes.